bjlive Privacy Policy

This Privacy Policy is issued by bjlive ("bjlive", "we", "us", "our"), the operator of the online gaming platform accessible at bjlive.vu. bjlive is operated under an international gaming licence and is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection legislation.

For the purposes of this Privacy Policy, bjlive is the data controller in respect of all personal data collected through the bjlive platform, website, mobile applications, and associated services (collectively, the "Platform").

If you have any questions about how bjlive processes your personal data, or if you wish to exercise any of your data rights, please contact our Data Protection team using the details provided in Section 14 of this policy.

bjlive collects personal data that is necessary to provide you with a safe, compliant, and enjoyable gaming experience. The categories of personal data we collect are set out in the table below:

bjlive does not intentionally collect special category data (such as health information, racial or ethnic origin, political opinions, or religious beliefs) unless this is volunteered by you in the context of a responsible gaming self-assessment or similar tool, in which case it is processed under your explicit consent.

bjlive collects personal data through the following channels:

• Direct Submission: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, or participating in a promotion.
• Automated Technical Collection: Data collected automatically when you access the bjlive platform, including IP address, device identifiers, browser type, pages visited, session duration, and clickstream data collected via cookies and similar technologies (see Section 8).
• Payment Processors: Transaction confirmation data received from JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment partners when you initiate deposits or withdrawals.
• Identity Verification Providers: Where bjlive uses third-party KYC providers to verify the authenticity of identity documents, those providers may return verification results and risk scores to bjlive for compliance purposes.
• Fraud Detection Systems: Automated risk signals and device fingerprint data collected to identify and prevent fraudulent account activity.
• Customer Support Interactions: Records of conversations with the bjlive support team via Live Chat, email, Messenger, and Viber.

bjlive processes personal data for the following purposes:

• Account Administration: To create, manage, and maintain your bjlive player account, including processing login requests and managing account settings.
• Identity & Age Verification: To verify that you are at least 21 years of age and to confirm your identity in compliance with our international gaming licence obligations.
• Payment Processing: To process deposits and withdrawals via JazzCash, EasyPaisa, and banking channels, and to maintain accurate financial records of all transactions in PKR.
• Gaming Services: To provide access to sports betting, live casino, slots, crash games, and fishing game titles, and to record and display your gaming history and account balance.
• Regulatory Compliance: To meet anti-money laundering (AML), counter-financing of terrorism (CFT), and know-your-customer (KYC) obligations required under our gaming licence.
• Responsible Gaming: To monitor gaming patterns that may indicate problem gambling behaviour, and to administer deposit limits, self-exclusion requests, and account cooling-off periods.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, account takeovers, bonus abuse, and other security threats to the bjlive platform.
• Customer Support: To respond to your queries, complaints, and requests promptly and accurately, and to maintain records of support interactions for quality assurance.
• Marketing Communications: Where you have provided explicit opt-in consent, to send you promotional emails, SMS messages, and in-platform notifications about bjlive bonuses, PSL cricket promotions, new game launches, and exclusive offers.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the bjlive platform, fix technical issues, and develop new features.

bjlive processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to perform our contract with you — including account management, payment processing, and provision of gaming services — is carried out because it is necessary for the performance of that contract.
• Legal Obligation: Processing required to comply with our regulatory obligations under our international gaming licence, including KYC, AML, and CFT requirements, is carried out because bjlive is legally required to do so.
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and aggregated analytics is carried out on the basis of bjlive's legitimate interests, provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing for marketing communications and optional preference profiling is carried out solely on the basis of your freely given, specific, informed, and unambiguous consent. You may withdraw this consent at any time without affecting the lawfulness of prior processing.

bjlive does not sell your personal data to any third party. We share your data only in the following limited and controlled circumstances:

• Payment Partners: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment processors receive the minimum data necessary to process your transactions — typically your name, wallet or account number, and transaction amount.
• Identity Verification Providers: Third-party KYC service providers receive identity document images and personal details solely to perform age and identity verification on bjlive's behalf. These providers are contractually prohibited from using your data for any other purpose.
• Regulatory and Law Enforcement Authorities: bjlive will disclose personal data to competent regulatory bodies, law enforcement agencies, or courts where required to do so by applicable law or valid legal process. bjlive will notify you of any such disclosure where legally permitted to do so.
• Fraud Prevention Networks: In cases of suspected fraud or money laundering, bjlive may share relevant data with industry fraud prevention bodies and partner platforms to protect the integrity of the gaming ecosystem.
• IT Infrastructure Providers: Cloud hosting, data storage, and platform infrastructure providers process data on bjlive's behalf under strict data processing agreements that prohibit any independent use of your personal data.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of bjlive's business, your personal data may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.

All third parties with whom bjlive shares personal data are subject to contractual data protection obligations and are permitted to process your data only for the specific purpose for which it was shared.

Given that the majority of bjlive players in Pakistan use JazzCash and EasyPaisa for deposits and withdrawals, we want to be particularly transparent about how payment data is handled.

When you initiate a JazzCash or EasyPaisa transaction on bjlive:

• You are redirected to or prompted by the respective payment provider's own interface to authorise the transaction. bjlive never receives your JazzCash PIN, EasyPaisa MPIN, or mobile banking password at any point in this process.
• bjlive receives a transaction confirmation from the payment provider, which includes your wallet/mobile number, the transaction amount in PKR, a unique transaction reference, and a success or failure status code.
• This payment confirmation data is stored securely in bjlive's encrypted financial records for regulatory compliance and is retained in accordance with the schedule in Section 9.
• bjlive will never ask you to share your JazzCash or EasyPaisa PIN or password through any channel, including Live Chat, Messenger, Viber, or email. Any communication requesting such credentials should be treated as fraudulent and reported to bjlive support immediately.

bjlive uses cookies and similar tracking technologies to ensure the platform functions correctly, to maintain your logged-in session, and to collect analytical data about how the platform is used. The types of cookies used by bjlive are as follows:

• Strictly Necessary Cookies: Required for the bjlive platform to operate. These include session cookies that keep you logged in during your visit and security cookies that protect against cross-site request forgery. These cookies cannot be disabled.
• Functional Cookies: Used to remember your preferences such as language settings, game display options, and deposit method preferences. These improve your experience but are not essential.
• Analytical Cookies: Used to collect aggregated data about how players navigate the bjlive platform — which pages are visited most frequently, session duration, and feature usage. This data helps bjlive improve the platform. Analytical cookies do not identify you personally.
• Marketing Cookies: Where you have consented to marketing communications, bjlive may use cookies to personalise the promotions and offers displayed to you based on your gaming activity and preferences. These cookies are only activated with your explicit consent.

You may control your cookie preferences through your browser settings. Please note that disabling certain cookies may impair the functionality of the bjlive platform. bjlive does not use third-party social media tracking pixels or advertising network cookies.

bjlive retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and our gaming licence obligations. The following retention periods apply:

Upon expiry of the applicable retention period, bjlive will securely delete or irreversibly anonymise your personal data. Where deletion is not immediately technically feasible (for example, in backup systems), the data will be isolated from active processing until it can be securely deleted.

bjlive takes the security of your personal data seriously and implements the following technical and organisational security measures:

• 256-Bit SSL/TLS Encryption: All data transmitted between your device and bjlive's servers is protected by industry-standard SSL/TLS encryption. Look for the padlock icon and HTTPS in your browser address bar when using the platform.
• Encrypted Data Storage: Personal data stored in bjlive's databases is encrypted at rest using AES-256 encryption. Payment data and KYC documents are stored in isolated, access-controlled environments separate from general application databases.
• Access Controls: Access to personal data within bjlive's organisation is granted on a strict need-to-know basis. All staff with access to personal data undergo data protection training and are subject to confidentiality obligations.
• Two-Factor Authentication: bjlive's internal systems require multi-factor authentication for all staff accessing player data. Players are strongly encouraged to enable two-factor authentication on their own bjlive accounts.
• Penetration Testing: bjlive conducts regular third-party security assessments and penetration tests to identify and remediate vulnerabilities in the platform before they can be exploited.
• Incident Response: bjlive maintains a documented data breach response procedure. In the event of a security incident affecting your personal data, bjlive will notify affected players and relevant authorities within the timeframes required by applicable law.

As a bjlive player, you hold the following rights in respect of your personal data. bjlive is committed to honouring these rights promptly and without unnecessary bureaucracy:

• Right of Access: You may request a copy of all personal data bjlive holds about you. bjlive will provide this in a structured, commonly used format within 30 days of a verified request.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data held about you. Minor corrections such as name spelling or contact details can often be made directly through your account settings.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes it was collected, where you have withdrawn consent, or where processing was unlawful. Please note that bjlive may be required to retain certain data for regulatory compliance reasons even following a valid erasure request.
• Right to Restrict Processing: You may request that bjlive restricts the processing of your data in certain circumstances — for example, while the accuracy of data is contested, or while an objection to processing is being assessed.
• Right to Data Portability: You may request that bjlive provide your personal data in a machine-readable format so that it can be transferred to another service provider.
• Right to Object: You may object to processing based on bjlive's legitimate interests, including profiling for responsible gaming purposes, unless bjlive can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. This does not affect the lawfulness of any processing carried out prior to withdrawal.

To exercise any of the above rights, please contact our Data Protection team using the details in Section 14. bjlive will verify your identity before processing any data rights request. All requests are free of charge and will be responded to within 30 calendar days.

bjlive is strictly an adult gaming platform. We do not knowingly collect or process personal data from individuals under the age of 21. This minimum age requirement is enforced through mandatory age verification during the registration process and KYC document review.

If bjlive becomes aware that personal data has been collected from an individual under the age of 21, that account will be immediately suspended, all personal data associated with the account will be deleted as promptly as technically possible (subject to any regulatory obligation to retain evidence of the breach), and any balance will be returned to the verified payment source.

If you are a parent or guardian and believe that your child may have registered an account on bjlive, please contact our support team immediately at [email protected]. We will investigate and act on all such reports as a matter of priority.

bjlive reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. The "Last Updated" date at the top of this document will be revised whenever a change is made.

Where a change is material — for example, where bjlive introduces a new purpose for processing personal data or shares data with a new category of third party — bjlive will notify registered players via email or in-platform notification at least 14 days before the change takes effect. For non-material changes, publication of the revised policy on this page constitutes sufficient notice.

Your continued use of the bjlive platform following the effective date of any amendment constitutes your acknowledgement of the updated Privacy Policy. If you do not agree with any change, you should cease using the platform and request account closure before the amendment takes effect.

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by bjlive, please use the following contact details:

• Data Protection Email: [email protected]
• Subject Line for Data Requests: Please use "DATA REQUEST – [Your Username]" as the subject line for all formal data rights requests to ensure prompt routing to our Data Protection team.
• Support Channels: Live Chat, Messenger, and Viber — available 24 hours a day, 7 days a week.
• Response Time: bjlive acknowledges all data requests within 5 business days and aims to provide a substantive response within 30 calendar days.

If you are not satisfied with bjlive's response to a data rights request or privacy concern, you have the right to escalate your complaint to the relevant data protection supervisory authority or to the dispute resolution body designated under bjlive's international gaming licence.